https://www.sabaniaki.com/work daily 0.75 2024-10-23 https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1490281579586-TE62KG5TRV1HSXTW16V1/FUZE_Bluberry_Hot-Brew-Bottle_Mech-01.gif Work https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1490975633527-QJ1QV5G0U0D1YHIB58GB/Logo_Cover_BLUE.jpg Work https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1493845126703-7KG4URVBJXN2QG4FJ37N/Radio-Lab_1-%28Converted%29_02.gif Work https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1503346088349-JQQGCO49ZNV726B8E20P/Stacked.jpg Work https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1503412745131-U34VFYRC4LMXD6H6O0H1/GASPAnimatation_LargerLogo.gif Work https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1507731636922-Q5292U96ESC5FKYJGQNG/50374_MBAMortgage_SB_Skyline_Cover-01.jpg Work https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1508939539672-P5MBZ38LHIMZPZ84SDLH/49754_Cinemark_ShareACokeWith_1000x1000_Mech+2.gif Work https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1552066972069-GWAYFC56LU34J166FQP7/CokePride-01-01.jpg Work https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1552510542686-W6W1ZMU9NJDPN2LD7G56/BG.jpg Work https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1554141754032-8UO5WVMNI6H9DDX9D2KP/DSC_4528.jpg Work https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1567111022518-J24WEZ34WXH6UH1UHHA3/Untitled-1.jpg Work https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1570737518033-JR13P9JDL9IDKAF128OI/GS_NoBG.gif Work https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1704477999747-WCH8WU0SKTN7HQQE3RJN/Download+%2811%29.jpg Work https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/0581a652-4d6d-49ad-b311-b771dd68ca2b/Heuristic+.jpg Work https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/becc53df-c6dd-41e8-a787-0744a0b99d48/Heuristic+3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/a0ed4b79-d822-4c08-aefd-660ac0514251/Heuristic+5.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/efab4107-dc2c-4a0a-8de7-5b586a57f8b6/Heuristic+4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/e1c89788-8496-4378-a53a-b12190e4c65b/Heuristic+10.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/bd7b674e-a8fe-4da2-94ab-d84a4df40c86/Heuristic+6.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/b19dcf48-f1e2-4372-9daa-40f5a6f125a0/Heuristic+7.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/d0e28a43-504a-49d2-a6ae-4f46aca28efb/Heuristic+8.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/2378493a-58c8-4364-891b-93413ae6fa9e/Heuristic+9.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sabaniaki.com/work-1 daily 1.0 2026-06-15 https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1571064829863-EB0HF5PO5C9LDECL1HOU/GrowStartegy.gif WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1571074270010-BDU30UBY7ZGMJY37GZOZ/DSC_4528.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1571076896728-NAN80M79S3FBY2AS3XN9/FUZE_Bluberry_Hot-Brew-Bottle_Mech-01.gif WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1571085882796-0ZLTCUPNT1I7689R4O2M/sketches023.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1571164313372-9S9S6W2YCLGCWFNQ3VD7/54581-Sprite-Rise-Grind-Repeat-02B-Mech.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1571169027810-48JV3GMMU8VIUU96TVED/SabaNiaki_Presentation%2BA%2B01%2BHR_Page_25.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641393361682-1XSB9FX71ZCC7293ZWRS/P2%2BProject%2B-%2BSaba_Page_23.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643401084974-RISWTMA9KGG9JFN8KL8L/21.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643408570668-QAFTSPTI19ZR6ISJXDIY/P4-Prototype.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643991543278-ZHIPINZDD1PFWAVW9Y9A/High-Fi+Wires.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/21a8e7ad-1ca6-4044-992a-96ab2558a540/CoverHome2.png WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/068236c5-3900-4081-8398-6b22fbda98cd/CoverHP.png WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/f1660bc6-fa1b-4a68-aa39-26a31b73e8db/21.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/014551be-7f36-42c7-bfcb-abd45419a87c/Frame+38.jpg WORK - Make it stand out ABOVE: The Prototype and branding for MentaMorph Money before our team took over the project. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643389184523-DEIV593BTKOKR0LKUBPA/Screen+Shot+2022-01-28+at+10.50.10+AM.png WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643389198986-BALGXFNQXU3PCYWW52NO/Screen%2BShot%2B2022-01-14%2Bat%2B10.29%2B1.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/e91c9f6f-89c1-4718-b422-d75a27a95d1d/Frame+48.jpg WORK - Make it stand out There was a lot of consensus in our user interviews, making the condensed affinity map quite simple! https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/9da1a200-fbcc-4744-84c4-1fb5e2be051d/MentaMorph%2BCompetitive%2BAnalysis.png WORK - Make it stand out Our competitive and comparative analysis led us to look at both traditional games and finance-oriented experiences. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/d373b072-977a-464c-99d3-25d0c53ef953/Frame+36.jpg WORK - Make it stand out Our new user Persona: Meet Naomi! She wants to learn about finance in a way that is not too boring. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1f02ea81-1004-4c78-8d66-38eb65b5c3c5/Frame+40.jpg WORK - Make it stand out The reworked User Flow shown above is 1 round of 4 and would be a much more streamlined experienced for Onboarding. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643390875982-205I9PDFL7XFNLLOYTEL/Frame+39.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643390876149-NB183NNSDRE4VTQUYHMD/Frame+41.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/ed6aa301-d79c-4c92-9441-a3870466776a/Frame+43.jpg WORK - Make it stand out Our first round of sketches for the project. I was searching for a way to make the current tutorial mode simpler and more engaging. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/dbb2b629-0563-46ef-b69d-d4701bc84f82/Frame+52.jpg WORK - Make it stand out From sketch to high fidelity prototype. It was great to see one of my original sketches made it all the way through the process. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/cc64e275-a8ad-4205-8f2d-18371f8f4d7b/Frame+53.jpg WORK - Make it stand out The home screen transformation from the original file. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643397445103-66BBGQ4A89F4MWRFZIA5/Frame+54.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643397445426-66HJMX2WX7D35X26MBWI/Frame+56.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643397447234-U5OB8K5NCFGO2UH8U70S/Frame+57.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643397447789-WPMWJJEBUQ3B5LGXIY02/Frame+58.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643397448452-1JC6OP9BA5RT2DZYBIIK/Frame+59.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643399607403-F3ZZBP6KDYYZYGY47D62/Frame+46.jpg WORK - The testing we ran in Maze was a success. We adjusted the swipe up mechanics to be clearer and we hit 100% completion. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643399657823-SSI2ZRKR9NIM01BEYYA6/Frame+42.jpg WORK - We had an incredible response on our Instagram preference test. Over 13,000 views with a clear winner for our dark mode. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643400466436-94O0T2YK7OHXEV683VU0/Frame+60.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643400466442-MNYU8F23ZU4E6EYXA2VR/Frame+61.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643400467541-DB5FMAEVS0ZBHWRTMMEJ/Frame+62.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643400467735-GETXV8LKG3VOW1R1P1W1/Frame+63.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643400469018-IIIYWIABIHTPFVKZ1992/Frame+64.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643400469105-K1MZG02WEB3C43283L4O/Frame+65.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643400470489-5M0UERRNPOSBJ0TKGOSE/Frame+66.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643400470465-IS64WMOE12ZSS98KESDX/Frame+67.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643400471346-G5UOEP61K7WEU9GM1GQB/Frame+68.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/224b8913-ac09-4dba-ac60-052ea4430c63/P4-Prototype.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643669239124-QMAJHDYBBME1XGR1K819/Project+4-+FigmaCommunity_Page_02.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643669591327-GU9NEQMIZGO76LPOLZ0G/IntroShare.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643735786251-5Y9WJM0A4RTJGOONHFGQ/Interviews.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643735786257-IPEDQC2LDS20G9J5DK7O/Interviews-1.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/c2b13a67-aca8-4afd-ab42-311bfd9615ce/Competetive+Analysis.jpg WORK - Make it stand out Results of Competitive Analysis https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/de9f1cff-be81-48fd-a38a-9bc86e522150/Project+4-+FigmaCommunity_Page_06.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/aadf81b0-2328-47ba-a790-4408f882df6f/Project+4-+FigmaCommunity_Page_07.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/f1206729-fddf-4e36-8e34-2307f62ddb6e/Project+4-+FigmaCommunity_Page_08.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/b9d59fb8-e682-497f-8326-a4cc9dcfabae/Project+4-+FigmaCommunity_Page_09.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643754678836-KNAH7LW1109UKZT62GYS/Project+4-+FigmaCommunity_Page_10.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643754678910-JOLQAXYW336U4JBF7BUU/Project+4-+FigmaCommunity_Page_11.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643758049089-H9H3B528SACM6DV596I9/Frame+60.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643758049379-DGN9XZSPKN6INJSA70OA/Frame+61.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643758050906-A2H8ZBLL0GPNV1NKG7SX/Frame+62.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643758051372-KOP6US88SQ4KLY0Q8WP5/Frame+63.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643758052184-UJABSGI9TJQTQ5HJM7K5/Frame+64.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/214424e0-71dc-4cb1-bfd2-4e618528bcf9/Project+4-+FigmaCommunity_Page_13.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/00468106-2001-4c45-9a68-6205f77a0a96/Project+4-+FigmaCommunity_Page_15.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/5f7a5ddf-05f4-46f7-bb0c-32244e8c4cb0/Thank+you.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/98ebde63-4990-4cf8-8a9b-1dec66f0c9a2/Cover.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/f36c784d-0fa5-43de-bafe-6eeb4e1f0740/CoverBeforeAfter.png WORK - Problem Statement The International Museum of Surgical Science needs an engaging and meaningful visual representation for their Pain and Pain Management exhibit that not only appeals to a general audience but also provides value in real-world applications, helping to bridge the communication gap around pain. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/60af7107-3852-4688-a159-456a324dd46c/CoverBeforeAfter.png WORK The redesign focused less on visual refresh and more on improving how content was organized, prioritized, and navigated. By introducing modular homepage sections, the experience became easier to scan, more flexible across configurations, and better structured for future expansion. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/41fc026f-9a02-47ad-bdc9-69f250338c77/Versions.png WORK Homepage variations based on different program configurations https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/c35d2f77-0c35-4a35-b8e5-e27720215fe5/Homepage+Redesign+research.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/b2e3981c-1216-4aaa-b9db-2bb7a9eacfcb/US+Home+Page+UT+Results.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/66a68098-c6e0-462c-90e6-c3fdcd8fb643/US+Home+Page+UT+Results+Slide+2.jpg WORK The study focused on how users: • Discovered content • Interpreted navigation patterns • Interacted with widgets • Understood homepage hierarchy https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/0785c37f-08d9-415f-8342-286a48be0522/US+Home+Page+UT+Results+Slide+3.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/ad2b85ad-895d-402f-9d77-c76b7e640ab7/US+Home+Page+UT+Results+slide+4.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/87467fba-fbe1-42f6-9740-b97068f4f95b/Outcome_Homepage+redesign.png WORK The usability study validated the modular homepage approach while identifying opportunities to improve discoverability and interaction consistency. The findings informed future recommendations around widget behavior, navigation patterns, and information architecture. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/53ce2329-2852-43ad-91f9-76e214696211/P2+Project+-+Saba_Page_01.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1e04d642-fe84-48e2-9f97-10a2f42c83f0/Founder.jpg WORK - About Founder Fater Saadat Niaki is the chief of product design and development at Behman Design Furniture and Home Decor Company. “The golden rule throughout my career was to think about possibilities, understand what and how it could be improved, endeavor to make it happen!” https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/2700873b-975c-4e88-a869-930c19e7665f/ProbStatement.jpg WORK - Client Need Behman Design - A Tehran-based furniture studio - needs an e-commerce website to appeal to a broader market and increase sales internationally. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1644006890275-8X629F4FGHNNIVUPR5R9/Interview+Insight+%28Affinitty+Mapping%29.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1644006888847-IC0LHNZV9585QUTO2ULD/Interview+Insight+%28Affinitty+Mapping%29-1.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1644006888783-8ALMOCFZAVMYF44MIT70/Interview+Insight+%28Affinitty+Mapping%29-2.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1644006889561-7AJTK4CQ5YAJF0NZQ5ZE/Interview+Insight+%28Affinitty+Mapping%29-3.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1644006889660-XCPB0PAAHX4B0BBWQRMB/Interview+Insight+%28Affinitty+Mapping%29-4.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/8e6a0a5a-516b-4160-9af5-badaf9506e48/HMW.jpg WORK - How Might We • Bring the cost down? • Help customers have an easy assembly experience? • Collect space measurements and offer products accordingly? https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/7f06aad6-2dd7-4e2a-b535-bbcd7d63b37e/Primary+Persona.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/3bd37348-b235-4f1d-b8c3-abbc13646c37/User+Flow.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1644010439523-EDIAA1BBL4KDRAB6BMA4/Open+Card+Sorting-1.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1644010440160-GWLRKW2WWIUL7U1683BA/Open+Card+Sorting.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1644010439626-KLU0J8KDS5C51SXIWQ63/Open+Card+Sorting-2.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/fe23d455-5c8e-4d90-a2b1-3576145b423e/Close+Card+Sorting.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/9a076ce3-ce87-43d0-99f1-e571a6b0734f/Competitor+Analysis+Chart.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/d4b38c54-bbd3-4a23-a614-b3a61601ff65/Moodboard.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/678e4d49-4ec3-4b18-862e-e2b5a0849610/Mid-Fi+Wireframes.jpg WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1644352087746-OZWC7ROMM6YX473W3KR4/Cards.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1644965146582-NXWLZ8K0QFEP0IWQ0RQZ/AddtoCard.jpg WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/3b1026d8-2727-4f0d-a6f6-c471aba2bbe5/Maze+R1.jpg WORK - Testing: V1 Usability test results using Maze. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/4c9c9844-9982-4717-9314-ebc9fb59aa2c/Maze+V2.jpg WORK - Testing: V2 Mission: Under the “Gifts” tab, Add the “Tetra Bar Stool” to your Shopping Card. Success: 86% https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/16d7077a-25f6-4553-8d7b-fdcf4414e0d9/LinkedIn+Employee+Banner_2.png WORK https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/e3b34c23-0c12-467b-9cb5-9194d4c83181/Cover+7.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/33303c6a-bb43-4993-93b1-ffb4c3a20114/CoverHealth.png WORK - Problem Misaligned incentives between engagement and health outcomes The existing points framework rewarded a wide range of activities, including low-effort engagement actions such as reading articles, watching videos, or checking in on goals. While these interactions increased product engagement, they did not consistently contribute to meaningful improvements in members’ health outcomes. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/f54e4d76-7b10-4c2d-8ef2-8f9926d37c9d/tentions.png WORK - Challenge The challenge was to redesign the points system to prioritize activities with proven health impact—while maintaining user motivation and avoiding negative perception. Key tensions included: https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/bfceecfc-9404-4785-b854-f78dc49a58b1/Focus.png WORK - Approach Reframing the system around meaningful behaviors Partnered with R&D and Product to understand which activities directly influence health outcomes, and used this as the foundation for restructuring the framework. Focused on: https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/57cc01df-1826-4ebf-8764-dbe013b8ce7e/Reward.png WORK - Key decisions https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/aa25dd3c-52e3-4c3c-bdb1-01644ddba11c/CoverPA.png WORK 2. Removing low-value engagement incentives Points were removed from activities that could be easily completed without meaningful effort, such as: Reading articles Watching videos or webinars Passive goal check-ins This reduced the ability to “game the system” while aligning rewards with actual behavior change. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/50867685-d6b6-4f0a-8d71-ddffdff70cb1/Old+home.png WORK 2. Removing low-value engagement incentives Points were removed from activities that could be easily completed without meaningful effort, such as: Reading articles Watching videos or webinars Passive goal check-ins This reduced the ability to “game the system” while aligning rewards with actual behavior change. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/4195f802-2d6d-40e5-a86b-918125725c5e/CoverCategories.png WORK 3. Introducing activity categories Activities were grouped into meaningful categories: Physical Activity Prevention Coaching Assessments Client-specific activities https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/db515702-ae36-4e6b-8a47-123de8104b85/CoverResources.png WORK 4. Reorganizing content to support the new behavior model Removing points from content-based activities created a risk: users could perceive a loss of value or purpose in those experiences. Instead of removing them entirely, the content was repositioned within the product. https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/8f9a62ac-64b8-41b6-bcc5-66fbf99fc6f2/CoverResources.png WORK Activities previously grouped under Well-being were moved into a new Health section. A dedicated Resources tab was introduced alongside Results. Content was reframed as supporting tools, not reward-driven actions This shift helped clarify the role of content: from “earn points” → to “support your health journey” https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/585536b9-b7f2-4d20-b3bc-5cdbd6e9480b/Beforeafter.png WORK - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sabaniaki.com/imss daily 0.75 2022-01-04 https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313407123-TWDLXP32VHFK7FA821GT/Pages+from+IMSS+Museum+App.jpg International Museum of Surgical Science https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313074659-VNM1URZLC5TIETUZUAFN/P3+Project+-+IMSS+Museum+App_Page_01.jpg International Museum of Surgical Science https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313074794-XKRZZF7S172XNAZWFGRC/P3+Project+-+IMSS+Museum+App_Page_02.jpg International Museum of Surgical Science https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313075538-GJG5UZXOLK4X3CU6CBBH/P3+Project+-+IMSS+Museum+App_Page_03.jpg International Museum of Surgical Science https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313076035-15YWGWY3LULTCN64P1DI/P3+Project+-+IMSS+Museum+App_Page_04.jpg International Museum of Surgical Science https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313077507-BLCATSAQ09B8Z9GJTGYS/P3+Project+-+IMSS+Museum+App_Page_05.jpg International Museum of Surgical Science https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313077758-C0AMGA5XI98XPI32SJWN/P3+Project+-+IMSS+Museum+App_Page_06.jpg International Museum of Surgical Science https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313078836-5K0DWEVVW6BB0IU8G09C/P3+Project+-+IMSS+Museum+App_Page_07.jpg International Museum of Surgical Science https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313246577-CVGBWFQ8N767W6RM3UUI/Screen+Shot+2022-01-04+at+10.20.32+AM.png International Museum of Surgical Science https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313082302-TMVSPZFQ4OUZKOKN3SIY/P3+Project+-+IMSS+Museum+App_Page_09.jpg International Museum of Surgical Science https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313085103-B2DD1FPA913ABD3O8LZE/P3+Project+-+IMSS+Museum+App_Page_10.jpg International Museum of Surgical Science https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313085385-IKPW80HA98N4DR1KVLKY/P3+Project+-+IMSS+Museum+App_Page_11.jpg International Museum of Surgical Science https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313086085-14SY6GBCYAUDEGVDF5M8/P3+Project+-+IMSS+Museum+App_Page_12.jpg International Museum of Surgical Science https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313086311-ALLTRDJ6LPAJV7S7SVNL/P3+Project+-+IMSS+Museum+App_Page_13.jpg International Museum of Surgical Science https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313086745-PCGTZ2W34H9DI0HWOBPC/P3+Project+-+IMSS+Museum+App_Page_14.jpg International Museum of Surgical Science Play Prototype https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313087071-517V29FTFYJFGM3YECBJ/P3+Project+-+IMSS+Museum+App_Page_15.jpg International Museum of Surgical Science https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1641313087323-5XDFFFUU36LEZ5M70TO1/P3+Project+-+IMSS+Museum+App_Page_16.jpg International Museum of Surgical Science https://www.sabaniaki.com/about daily 0.75 2019-10-08 https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1503089011267-UVMQT1NW093UH0J481NM/PhotoCollection.jpg About https://www.sabaniaki.com/resume daily 0.75 2022-01-27 https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1643310783615-0HZC9D6TXSM2YGV0D33C/SabaNiaki_Resume_TwoPages_01-1.jpg RESUME https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1695773397066-54B8OUVA2YTCHC35UJUF/ResumeSabaNiaki+General+2.jpg RESUME https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1695773362251-2Z96QNQ5GKDS53RKXLW2/ResumeSabaNiaki+General+2+Page+2.jpg RESUME https://www.sabaniaki.com/about-1 daily 0.75 2024-06-20 https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/1571086286714-UCIZTRMCZPPT1ULQN6YJ/PhotoCollection.jpg ABOUT https://images.squarespace-cdn.com/content/v1/58bed01d44024341e9607cf0/6b85eecf-b919-44a8-8557-59007baadee4/147-DSC02631.jpg ABOUT https://www.sabaniaki.com/contact daily 0.75 2022-02-04